Experience & Experiential Design

AIR WICK’S SCENT DECORATOR: an online interactive tool that offers photographs as a means to discover desired moods for the home. Produced by Droga5 for Air Wick. MY ROLE: content lead responsible for the curation model & algorithm logic that maps scientific research about scent’s mood inducing power to images, copy, products, & home décor ideas.

AIR WICK’S SCENT DECORATOR (DETAIL PAGE): an online interactive tool that offers photographs as a means to discover desired moods for the home. Produced by Droga5 for Air Wick. MY ROLE: content lead responsible for interface copy, the curation model, & algorithm logic that maps scientific research about scent’s mood inducing power to images, copy, products, & home décor ideas.

CADILLAC’S DARE GREATLY: a hub for the brand’s new motto “dare greatly," where branded content lives alongside unbranded content about progressive culture from partnerships with Condé Nast & Hearst properties, as well as other major publications. Produced by Publicis North America’s New York office. MY ROLE: content lead responsible for site’s taxonomy & curation model. Currently live: http://www.daregreatly.com

CITIBANK’S CITIGOLD: a hub for content to deliver on the Citigold value proposition: to help sustain & grow your lifestyle in the city you love. Content is a mix of custom made & 3rd party media-lead (The New York Times), to date. Produced by Publicis New York. MY ROLE: content lead responsible for content planning & curation. Currently live: http://citi.us/2kvJmKd

MORGAN STANLEY’S REDESIGN: an overhaul redesign, including featuring editorial style content on the homepage. MY ROLE: content lead, performed audit and gap analysis of the old site as well as a in-category and out-of-catgeory competitive analysis to reach recommendations. Live: http://www.morganstanley.com

TOYOTA’S MIRAI: structured video gallery about Toyota’s hydrogen powered car and Hydrogen Economy in general. Produced by Droga5 for Toyota. MY ROLE: content lead responsible for the “CONNECT & LEARN” section. Currently live: https://ssl.toyota.com/mirai/gallery.html

EISENHOWER E-MEMORIAL: an augmented reality app designed as a companion to Frank Gehry’s Eisenhower Memorial. It enables visitors to view historical footage within the context of the physical memorial. Designed and produced by media design firm, Local Projects. Image shown here is from the website for the memorial. MY ROLE: ideation & content mock-up. More Information: http://www.eisenhowermemorial.org

9/11 MEMORIAL MUSEUM HISTORICAL EXHIBITION: video & audio exhibitions detailing actions of first responders, civilians assisting one another, & the experiences of people near the attack sites. Produced by design firm, Local Projects.

MY ROLE: content development / video & audio editing. More Information: https://www.911memorial.org/historical-exhibition

IN SIGHT ON SITE: an augmented reality app for video endorsements in situ. Shown here is Michele Obama delivering a video endorsement for The Lower Eastside Girls Club. The video is crafted to be overlaid upon a live image of the room (as seen through a mobile device’s camera) and is triggered by a QR code strategically placed in the physical space. Presented as a final at ITP for Ien Cheng (owner of Grasshopper Games & former Chief of Staff at Bloomberg).

MY ROLE: concept, designer, content creation.

WHO BOOTH: an interactive booth where girls map their aspirations to inspirational women throughout history. An “aspirations menu” asks “what do you want to be?” and the user’s choice unlocks a role play experience with sound, interactive signatures, video recording, and face substitution. Shown above is a sharable artifact from the Zora Neale Hurston experience, her face overlaid upon an 11 year old girl’s with Ms. Hurston’s signature below. MY ROLE: concept, design, fabrication, & content creation.

TURN ME ON/OFF: an out-of-home interactive display controlled by passerby’s. They control the light bulbs by tapping a digital image of an oversized light switch (via micro-controller and vibration sensor). Displayed in a NYU window on Waverly Place and Broadway, NYC. Co-designed with Matt Richardson and Kaitlin Till-Landry.

MY ROLE: concept and digital content creation.

IN CONTEXT: an “in context” button provides New York Times readers with the ability to access related articles from their extensive archive. The point of departure article appears in black to distinguish it from the related content below. Tags in upper right are dynamic and can be modified. Co-designed at ITP with Diana Huang and Spike McCue & presented to The NY Times. Coincidentally, shortly after we presented, they released a similar product with the support of The Nieman Foundation: http://www.niemanlab.org/2012/01/meet-deep-dive-the-new-york-times-experimental-context-engine-and-story-explorer/

MY ROLE: concept & content strategist.

SLIDESHOW REVISITED: an interactive homage to my father, Max Ted Zell (1927-1989), a marketing pioneer who helped establish cameras as consumers products in the middle of the twentieth century.

Viewers advance a carousel slide projector and are surprised to see the “slides” move. What they are seeing are in fact not slides, but rather animations of photographs documenting some of the first deals ever made to have cameras exported out of Japan. Custom hardware and software enclosed in slide projector. Presented at ITP’s Spring Show 2011.

MY ROLE: concept, design, fabrication, & content creation.

KITE SONG: a souped-up kite that makes music with the wind when you fly it. A wind sensor is attached to the kite to transform wind into numeric data. The data becomes music on the ground with the help of a micro controller, Processing software, and wireless communication. Proof of concept presented at ITP’s Winter Show 2010, co-designed with Barbara Mack.

MY ROLE: video & audio content creation, proof-of-concept fabrication.

MAGICAL APOCALYPSE: FUNTIMES!: a multi-screen interactive broadcast public access TV (MNN of New York City) show where a live macabre host distracts viewers from the end of the world by urging them to vote for apocalyptic short films, based on .gif previews online. Co-created as a group final at ITP, group included Matthew Rader, Jackson Snellings, Sara Suberman, and Kate Watson.

MY ROLE: concept, content creation, direction of live action in studio.

MONSTER MIRROR: an interactive out-of-home experience appearing to be a vintage Hollywood-style dressing mirror. When approached, it replaces the viewer’s face with a curated set of ghoulish images. Shown here as a window display on Mercer Street, NYC.

Custom software build upon the work of Jason Saragih and Kyle MacDonald with technical support. from Matthew Parker. Fabricated at ITP with Allison Berman.

MY ROLE: concept, design, content creation.

EAT YOU UP: an edible video sculpture exploring the boundaries of video intimacy. Looped video of children is projected into vessels of jello, one child in each, and spoons nearby invite viewers to taste. Inspired by Goya’s Saturn Eating His Children. Co-conceived at ITP with Mira Stroika.

MY ROLE: concept, content creation, fabrication.