Experience & Experiential Design

DARE GREATLY.com: an editorial site named after Cadillac’s new motto “dare greatly," where pieces about progressive culture from Condé Nast & Hearst properties, live alongside branded content. Produced by Publicis North America’s New York office. MY ROLE: content lead responsible for site’s taxonomy & curation model. Currently live: http://www.daregreatly.com

MORGAN STANLEY’S REDESIGN: an overhaul redesign, featuring editorial style content on the homepage. MY ROLE: content lead, performed audit and gap analysis of the old site as well as a competitive analysis (in-category and out-of-catgeory) to reach recommendations. Live: http://www.morganstanley.com

SCENT DECORATOR: an online interactive tool that offers photographs as a means to discover desired moods for the home. Produced by Droga5 for Air Wick. MY ROLE: content lead responsible for the taxonomy, curation model, & mapping the subjects, color, & texture of stock images to scent’s mood inducing power, based on scientific research.

SCENT DECORATOR (DETAIL PAGE): MY ROLE: content lead responsible for interface copy, mood descriptions per detail page, content mapping, managing home décor bloggers, and editing their contributions.

EISENHOWER E-MEMORIAL: an augmented reality app designed as a companion to Frank Gehry’s Eisenhower Memorial. It enables visitors to view historical footage within the context of the physical memorial. Designed and produced by media design firm, Local Projects. Image shown here is from the website for the memorial. MY ROLE: ideation & content mock-up. More Information: http://www.eisenhowermemorial.org

9/11 MEMORIAL MUSEUM HISTORICAL EXHIBITION: video & audio exhibitions detailing actions of first responders, civilians assisting one another, & the experiences of people near the attack sites. Produced by design firm, Local Projects.

MY ROLE: content development / video & audio editing. More Information: https://www.911memorial.org/historical-exhibition

IN SIGHT ON SITE: an augmented reality app for video endorsements in situ. Shown above is Michele Obama delivering a video endorsement for The Lower Eastside Girls Club. The video is triggered by a strategically placed QR code in the physical space, and overlaid upon a live image of the room (as seen through a mobile device’s camera). Presented as a final at ITP for Ien Cheng (owner of Grasshopper Games & former Chief of Staff at Bloomberg).

MY ROLE: concept, designer, content creation.

WHO BOOTH: an interactive booth where girls map their aspirations to inspirational women throughout history. An “aspirations menu” asks “what do you want to be?” and the user’s choice unlocks a role play experience with sound, interactive signatures, video recording, and face substitution. Shown above is a sharable artifact from the Zora Neale Hurston experience, her face overlaid upon an 11 year old girl’s with Ms. Hurston’s signature below. MY ROLE: concept, design, fabrication, & content creation.

TURN ME ON/OFF: an out-of-home interactive display controlled by passers by. They control the light bulbs by tapping a digital image of an oversized light switch (via micro-controller and vibration sensor). Displayed in a NYU window on Waverly Place and Broadway, NYC. Co-designed with Matt Richardson and Kaitlin Till-Landry.

MY ROLE: concept and digital content creation.

IN CONTEXT: an “in context” button provides New York Times readers with the ability to access articles related to the one they are reading, from their extensive archive. The “primary” article appears in black to distinguish it from the related articles below it. Co-designed at ITP with Diana Huang and Spike McCue & presented to The NY Times. Coincidentally, shortly after we presented, they released a similar product with the support of The Nieman Foundation: http://www.niemanlab.org/2012/01/meet-deep-dive-the-new-york-times-experimental-context-engine-and-story-explorer/

MY ROLE: concept & content strategist.

SLIDESHOW REVISITED: an interactive homage to my father, Max Ted Zell (1927-1989), a marketing pioneer who helped establish cameras as consumers products in the middle of the twentieth century.

Viewers advance a carousel slide projector and are surprised to see the “slides” move. What they are seeing are in fact not slides, but rather animations of photographs documenting some of the first deals ever made to have cameras exported out of Japan. Custom hardware and software enclosed in slide projector. Presented at ITP’s Spring Show 2011.

MY ROLE: concept, design, fabrication, & content creation.

KITE SONG: a souped-up kite that makes music with the wind when you fly it. A wind sensor is attached to the kite to transform wind into numeric data. The data becomes music on the ground with the help of a micro controller, Processing software, and wireless communication. Proof of concept presented at ITP’s Winter Show 2010, co-designed with Barbara Mack.

MY ROLE: video & audio content creation, proof-of-concept fabrication.

MONSTER MIRROR: an interactive out-of-home experience appearing to be a vintage Hollywood-style dressing mirror. When approached, it replaces the viewer’s face with a curated set of ghoulish images. Shown here as a window display on Mercer Street, NYC.

Custom software build upon the work of Jason Saragih and Kyle MacDonald with technical support. from Matthew Parker. Fabricated at ITP with Allison Berman.

MY ROLE: concept, design, content creation.

EAT YOU UP: an edible video sculpture exploring the boundaries of video intimacy. Looped video of children is projected into vessels of jello, one child in each, and spoons nearby invite viewers to taste. Inspired by Goya’s Saturn Eating His Children. Co-conceived at ITP with Mira Stroika.

MY ROLE: concept, content creation, fabrication.

MAGICAL APOCALYPSE: FUNTIMES!: a multi-screen interactive broadcast public access TV (MNN of New York City) show where a live macabre host distracts viewers from the end of the world by urging them to vote for apocalyptic short films, based on .gif previews online. Co-created as a group final at ITP, group included Matthew Rader, Jackson Snellings, Sara Suberman, and Kate Watson.

MY ROLE: concept, content creation, direction of live action in studio.